Avon Metals is a Slimbridge Wildfowl and Wetlands Trust Sponsor. Founded in 1946 by the naturalist and artist, the late Sir Peter Scott, WWT is the only UK charity with a national network of nine specialist wetland visitor centres. With over 60 years experience of wetland conservation, WWT is active in the protection of wetlands and all that depend on them for survival.

Wetlands and their ecosystems cover a global area one third larger than the USA and one half larger than Brazil. Half of the world’s wetlands have already been lost over the last century and this is increasing. WWT is committed to saving these essential ecosystems and their wildlife

WWT create and restore wetlands to help reverse the loss of these important areas throughout the world. In the UK, 2,000 hectares of wetland wildlife reserves provide winter refuge for more than 150,000 waterbirds.

The work Slimbridge carries out compliments Avon Metals’ present and future business plan to become totally sustainable.

Conservation of UK wetlands helps sustainability in several ways: Wetlands act as a natural “carbon sink” and help to offset our carbon emissions. Reed beds naturally detoxify sewage water before it enters local river systems. Wetlands help combat flooding – the risk being demonstrated by the 2007 Gloucestershire floods. Many other “ecosystem services” and anthropocentric benefits that are often not readily visible, including: - natural regulation of air quality, pollination and biological pest control.